These key features include seamless connectivity among devices and cutting-edge aesthetics in design. Thus, this intensive strategy applies mainly in developing markets. Product development requires that the company must offer attractive products to grow its market share and performance.
For example, the company carefully selects the authorized sellers of its products. Such generic strategy requires that unique products should be offered to different market segments, which the company reaches through market development.
Quantum strategy at Apple Inc. The SWOT analysis framework considers this exclusivity strategy as a factor that limits market reach. In other words, it creates a competitive advantage no other company can match. The company is involved in the computing technology hardware and softwareconsumer electronics, cloud computing services, and online digital content distribution services industries.
For example, the company innovates to offer goods like Apple Watch, which is an entirely new product line for the firm.
Aggressive competition Imitation Rising labor cost in various countries Tough competition in the industry is partly because of the aggressiveness of firms. Strong brand image High profit margins Effective rapid innovation processes Apple is one of the most valuable and strongest brands in the world.
The Samsung Galaxy and Note series have been responsible for reductions in iPhone sales for many years. Opportunities are external factors based on the industry environment. Asus began as a manufacturer of motherboards, and it has grown over nearly 30 years to become a leader in the global IT market.
With all of the competition, the consumer benefits from expanded innovation and lowered prices. External Strategic Factors In this aspect of the SWOT analysis, the focus is on the threats that the company experiences from various sources, such as competitors.
For example, emphasis on elegant design combined user-friendliness and high-end branding effectively differentiate the company. By Investopedia Updated March 23, — Threats are external factors that limit or reduce the financial performance of businesses.
As in the computer space, though, Apple has not completely dominated the market.
These factors influence the strategic direction of business organizations. Apple grows because new products and models allow the firm to generate more revenues. Also, it is recommended that the company further enhance the automation of its production processes, and support the automation of its contract manufacturers, as a way of addressing the rising labor costs involving Apple product manufacturers.
Through this intensive growth strategy, Apple views innovation as a critical success factor. Market development involves creating new markets for new products or entering entirely new markets.
In addition, because of its premium pricing strategy, the company has the weakness of the dependence of sales on high-end market segments.Among the most significant Apple products is the iPhone. As in the computer space, though, Apple has not completely dominated the market.
Samsung, a South Korean company producing both personal computers and smartphones, is a major competitor, particularly for the iPhone. Apple business strategy can be classified as product differentiation in design and functionality.
Apple Business Strategy – Product Differentiation in Design and Functionality. Apple Inc. Report contains a full analysis of Apple business strategy.
The report illustrates the application of the major analytical strategic frameworks in. III, Competitor analysis Business Analysis of Apple Inc. On April 1, Steve Jobs, Steve Wozniak, also with the position of the company and its defense against these forces giving a setting for recognizing the company's corporate strategy.
By the computer industry was a relatively new industry with a history of around 20 years. This SWOT analysis of Apple Inc. presents the strategic factors that influence the decisions of CEO Tim Cook and managers in developing the business.
With its operations in various markets around the world, the company deals with different sets of SWOT factors based on regional situations.
Later, analysis of holistic view of Apple’s development and strategies in the consumer electronics industry and how innovation has allowed it to become a dominant brand in the industry by surpassing stalwarts such as Sony in delivering consumer friendly devices.
Industry and Company Analysis of Apple Financial Concepts The following guest post from fellow financial analyst warrior Dara Alami showcases an application of how industry and company analysis can be performed to provide insights on a firm’s future prospects.Download